Tis the season at STORY

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For anyone looking for an upscale boutique that carries cool, original gifts for everyone on your list, STORY in Chelsea may be your one-stop-shop this holiday.

Found in 2011 by brand consultant Rachel Shechtman, STORY describes itself as a “retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store.” Every four to eight weeks STORY gets a complete overhaul, reinventing itself with new products and new makers for an entirely new theme.

With a focus on small businesses that offer a variety of unique and innovative goods, STORY provides a venue for new designers while creating an inspiring and inventive experience for shoppers.

Stop by the shop at 144 10th Avenue at 19th Street. Or online at thisisstory.com

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