The House That Ralph Built

polo ralph lauren flagship new yorkHaving worked as a Senior VP at Ralph Lauren for years, I still can’t help but be amazed by what this man has been able to accomplish in his 40+ years in the business. What began as a modest line of stylish men’s ties is now the most recognized and possibly the most embraced family of brands in the world, and the opening of the Polo Ralph Lauren flagship in New York is, to me, yet another howl of victory. At every level, from luxury-minded ladies to rowdy, athletic youth, this is a company that has been consistently mindful of its customer, both in design and in execution, and has allowed itself to innovate and evolve with seldom an imperfect step. polo ralph lauren flagship new york

The new flagship store is the embodiment of that success and a celebration of the company’s accomplishments thus far. The 3-story space on 5th avenue is gorgeous and, in a way, historic. It presents the debut of the Polo brand’s first ever women’s wear line, a strategic expansion that not only ushers a large new market under its umbrella but also strengthens Polo as a lifestyle brand. There is something for everyone in the House of RL, a fact that becomes clear while browsing the new flagship, where motorcycle jackets hang near the classic preppy polo’s, and rustic camping duds mingle with rows of bohemian chic.

polo ralph lauren flagship new yorkUpstairs on floor 2 you’ll find the latest chapter of Ralph Lauren’s F & B pursuits. Customers can take a break from shopping to enjoy some of Ralph’s Organic Espresso blend at the charming Ralph’s Coffee shop. A lover of strong coffee, Ralph’s shop offers a range of organic coffee drinks as well as juices, sandwiches, and desserts, including “Nana’s Brownies,” apparently made from one of his mother-in-law’s recipes. Along with RL restaurant in Chicago and Ralph’s in Paris, Ralph’s Coffee serves to showcase Polo as a lifestyle brand, a place for patrons to literally eat, sleep, and breath Ralph Lauren.

polo ralph lauren flagship, coffee, new york city

Polo Ralph Lauren
711 5th Ave, New York City