Penhaligon’s: Expanding A Heritage Brand

Penhaligons new bayolea luxury mens line of products, the aviso, richard vorisek associatesPenhaligon’s has always been a favorite brand to go to for their exceptional fragrances for men. However, up until now that has largely been the extent of their offering for men. Aside from the occasional deodorant or candles for the home, a comprehensive grooming line had never been produced by the brand, leaving a slew of loyal customers, myself included, wanting more. With the launch of Bayolea, Penhaligon’s has not only showed it’s male clientele that its thinking about them, it has also shown the world that this heritage brand can still throw some its weight around in a time when new personal product lines seem to be multiplying by the hour. A reformulation of a classic from the brand’s extensive archive, it’s a fresh, citrus-led scent that combines an initial burst of mandarin and lemongrass with a warm undertone of cardamom, sandalwood, cedar, musk and lavender – coincidentally an ingredient we’ve seen on the rise in men’s fragrances lately. With such a strong start in the men’s grooming arena, here’s hoping they roll it out in many other favorite scents…

Penhaligons new bayolea luxury mens line of products, the aviso, richard vorisek associates

Photos by Cool Hunting and Penhaligon’s