The Garment-Inspired Dior Seoul Boutique

dior seoul, dior, seoul, korea, design, architecture, Christian de Portzamparc, Peter Marino, Richard Vorisek Associates, The Aviso

 

It was to house a share of the world’s most stunning couture, so naturally its design should reflect the contours of a garment, the power of a woman, and the allure of Dior. The design for Dior Seoul was created by Christian de Portzamparc, the Pritzker Prize winning architect whose newly built Prism Tower can now be seen jutting from the corner of 28th and Park in New York City. White fiberglass panels bend and fold, uniting together in the form of a flame, or a dress – something remarkably unlike a building.

 

dior seoul, dior, seoul, korea, design, architecture, Christian de Portzamparc, Peter Marino, Richard Vorisek Associates, The Aviso

 

“I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric,” explained de Portzamparc. “These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long molded fibreglass shells, fitted together with aircraft precision.”

 

dior seoul, dior, seoul, korea, design, architecture, Christian de Portzamparc, Peter Marino, Richard Vorisek Associates, The Aviso

 

Peter Marino designed the interior, which features monochrome tiled floors, mirrored walls and fabric draped candlers. The glossy interiors are paired with contemporary art and furnishings, including innerblow glass benches by Japanese design brand Nendo.

 

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Seoul – House of Dior
464, Apgujeong-ro, Gangnam-gu, Seoul

Photography is courtesy of House of Dior Seoul.