Artist David Benjamin Sherry’s Fashion Retail Collaboration

Artist David Benjamin Sherry collaborations with Bergdorf Goodman department store and Y3 fashion brand

David Benjamin Sherry is not your typical landscape photographer. His striking photos of the American West, mainly rock and rock formations, present natural landscapes in bold, vibrant color, giving new life and sensuality to these familiar images. We were impressed by David’s show this fall at Salon 94 Gallery in New York, and after looking further into his body of work we became fascinated by his recent collaborations with Bergdorf Goodman and Y-3.

Artist David Benjamin Sherry collaborations with Bergdorf Goodman department store and Y3 fashion brand

As part of Frieze Art Fair in New York, David’s work was showcased alongside the works of luxury fashion brands Lanvin, Maison Martin Margiela, and Nina Ricci (to name a few) in the windows of Bergdorf’s throughout the run of the fair in May. The outcome with stunning.

Artist David Benjamin Sherry collaborations with Bergdorf Goodman department store and Y3 fashion brandDavid has also worked with Y-3 on a series of advertisements for their 2011 AW collection, in which austere looking models are juxtaposed atop equally austere desert rock, creating a curious interchange between two divergent factions.

Artist David Benjamin Sherry collaborations with Bergdorf Goodman department store and Y3 fashion brand

Collaborations can be a useful tool for any brand. They have the power to provide unseen dimension to a company, and make previously disparate worlds collide. Whether it’s just starting out or an established producer, any brand can gain from the variable benefits of collaboration. David Benjamin Sherry’s rugged, modern photographs were a good fit for the elegant utilitarianism embodied by Y-3. In their stark surrealness, their bold infidelity to subject in view, the photos seem to allude to our growing inclination to merge the natural and the artificial, and to play freely with the meanings of both. Perhaps peering out at the Mojave Desert can be more similar to a browse through your favorite shop than you may have thought. Consider that the next time you ask the question, “I like this one, but do you have it in red?”

For further information on David Benjamin Sherry visit his website: www.davidbenjaminsherry.com

Artist David Benjamin Sherry collaborations with Bergdorf Goodman department store and Y3 fashion branddavid-benjamin-sherry-9Artist David Benjamin Sherry collaborations with Bergdorf Goodman department store and Y3 fashion brandArtist David Benjamin Sherry collaborations with Bergdorf Goodman department store and Y3 fashion brand